Great work from 180 L.A. for Mitsubishi, they have created the world’s first online test drive of an actual vehicle. 180 L.A cleverly rigged a new Mitsubishi Outlander Sport car with robotic remote controls so anyone with a valid drivers… Continue Reading
More great work from Mother, London’s "Happy Inside" campaign for IKEA after last months cat TV ad, where 100 cats were let loose into a flag ship London IKEA for the night. They have now launched an online component… Continue Reading
McCann London, has recently launched a fantastic new campaign to get people geared up for the launch of Fable III. The campaign is called Kingmaker, and is essentially a location based, multi player, social, mobile phone-based game. In the game… Continue Reading
For those who have never heard of the Loerie Awards before they are basically the main advertising awards for agencies based in Africa and the Middle East. The Loeries recognise the best creative work in every area of brand communication… Continue Reading
South Africa’s main advertising awards event, The Loeries, is taking place this weekend in Cape Town and one of the underground campaigns to help create conversations about the awards is a facebook “Like” button mechanism. The idea is simple, find… Continue Reading
RE/MAX, one of South Africa’s largest property companies recently launched a great yet simple online campaign aimed at the blogging community, with the prize being a new Apple iPad 3G. All bloggers have to do is go to http://remax.co.za/Blog-To-Win/,… Continue Reading
Weezer have come up with a novel way to promote their new album “Hurley”. The band have done custom video’s for some of YouTube’s most popular channels, Each video features custom lyrics set to the backing music of one of… Continue Reading
Newly formed South African Digital agency +One recently launched the above online campaign for financial services group Sanlam under the title of “Save your Future”. The campaign uses Twitter, Facebook, and YouTube to track the future lives is local celebs… Continue Reading
Japanese clothing store UNIQLO recently launched a great new interactive campaign. The mechanism is simple, just tweet about any of the items listed, and the price of that item gets discounted! The mechanism was built in to the website… Continue Reading
The London Design Festival and designers Clemens Weisshaar, and Reed Kram, are busy creating an interactive light show installation at London’s Trafalgar Square. The installation will use eight industrial robots on loan from Audi’s production line, and will be on… Continue Reading