Simple but clever idea from the chaps at Loducca, Sao Paulo, for the new Peugeot RCZ. Using Google Street View you can plan a journey, and the website then creates a custom stop animation video using the imagery from Google… Continue Reading
Wonderful 3D street artwork by Reebok CrossFit. The chaps teamed up with 3D artists Joe Hill and Max to break the Guinness World Record for the largest ever 3D street art. The painting measured 1,160.4m² and was unveiled at London’s… Continue Reading
It has now been pretty much one year to the day since I joined Ogilvy. My first corporate job has been an exciting journey so far. Apart from getting over the initial ego challenges that come from joining a large… Continue Reading
Great activation work by ad agency Vitro for ASICS shoes. The installation was put up over the ING New York City Marathon weekend, and featured a 60-foot video wall in the Columbus Circle subway station. People were challenged to race… Continue Reading
This is the second large augmented reality retail environment activation I have seen this year after the wonderful Axe Angels campaign. This time Advertising Agency Appshaker, London, added a live component where the public could interact with the augmented reality,… Continue Reading
VW, Netherlands and Achtung!, Netherlands are allowing the public to vote for their all time favourite classic VW on facebook at http://www.fanwagen.com. You can chose between the T1 van or the classic Beetle, one lucky voter will get the chance… Continue Reading
Red Urban, Canada launched the new VW Beetle using huge billboard takeovers with the added twist that each billboard featured Augmented Reality tags. When people downloaded the app and pointed their phones/iPads at the billboards they became animated objects showing… Continue Reading
Pedigree are pledging up to £100,000 to dog rescue centres around the UK. The mechanism is simple, just go to http://uk.pedigree.com/pedigreeadoptiondrive/ and take a dog for a virtual walk across 4 websites, upon completion Pedigree will donate £1 to the… Continue Reading
Scandinavian Airlines have been named Europe’s most punctual airline so the clever chaps at JWT Stockholm and SWE Advertising created a TimeKiller app for people waiting for flights from other airlines. The app has 4 time wasting games, The Hamster… Continue Reading
If you’re like most men (or some women) and have trouble going out with multiple girlfriends at the same time, then Axe may have the answer to your prayers. Just download the Auto Romeo app, add some personal details of… Continue Reading