This is a bit too long to be ad ad but is a great activation idea none the less for Audi in Canada. Basically Audi and it’s local agency, Zulu Alpha Kilo, commissioned an artist to create a large life like Scalextric track, complete… Continue Reading
Over the weekend WWF released a brilliant free iPad (you can download it at http://worldwildlife.org/together). The app aims to bring wildlife fans closer to the animals they admire with interactive experiences for elephants, whales, rhinos and other fascinating species. You… Continue Reading
As a chap that’s been using Windows 8 since it came out (and a huge fan) I really loved this ad from Microsoft Portugal. Continuing the popular trend of nicely filming clever activations, they got kids to show adults how… Continue Reading
Welcome to my first post of 2013, I thought I would start of by sharing my picks of the best ads from 2012. I originally wrote the article for Memeburn so hope you enjoy it. last year we continued to… Continue Reading
Ogilvy & Mather, Amsterdam, recently organised for school kids to meet up with IBM in order to try and come up with a better idea of how to make Zebra Crossings more effective. Students were asked to submit ideas, and… Continue Reading
Clemenger BBDO are at it again with the Delite-o-matic machine challenges for Fantastic Delites snacks. This time they test to see how far and fast people will run in an extra large hamster wheel in order to get a free… Continue Reading
Really interesting idea here for Red Bull by Loducca, Brazil. To help promote the energy drink in brazil they created a lift stop vending machine. Stickers were attached to the relevant floor number in the lift, when they stopped on… Continue Reading
Each year since 2010 Publicis Groupe CEO Maurice Lévy has created an end of year greeting clip to send to staff and clients. But this year it’s different, they created an interactive YouTube Channel for the clip. When you skip… Continue Reading
This Christmas instead of making a traditional commercial, Skittles have developed a video-based website giving fans the power to create their own Skittles Christmas commercial. People can go to createtherainbow.com and start building their own commercial by choosing characters, a… Continue Reading
Great local South African work by TBWA\Hunt\Lascaris. To help visualise how powerful an insect repellent Doom Super is they created a huge billboard made of shoes, and erected them on a giant billboard in Johannesburg. The copy initially read “How… Continue Reading