5 gum launch Overview View more PowerPoint from chrisrawlinson A few weeks ago I attended one of the best concerts I have ever been to. The event was made possible for free by sponsorship from Wrigley’s 5 Gum, who bought… Continue Reading
Great use of a photo booth for a rock concert by HP and Almap BBDO. Using sounds they managed to capture the perfect rock star picture for festival goers. Enjoy.
The Ultrabook™ Pop-up Theatre is a series of live stunts uniquely choreographed by a team of 60 individuals. The Pop-Up teams made surprise appearances on the streets of Los Angeles, create a human digital wall made of Ultrabooks and transforming… Continue Reading
Happy New year. For my first post of the year I just have to share with you the incredible new year fireworks display from London filmed by the BBC. It has to be the most impressive display I have ever… Continue Reading
If you’re a chap and have ever fantasised about diving into an ample cleavage, this may interest you. Ad agency Direct, London, recently created the above installation featuring a super large projection of a Wonderbra model, and then put up… Continue Reading
Another day, another large 3D building projection. This time from Nokia for the launch of their new Lumia 800 Windows Phone. The projection was done along to a live set from deadmau5 and created an amazing light show at Millbank… Continue Reading
This is the second large augmented reality retail environment activation I have seen this year after the wonderful Axe Angels campaign. This time Advertising Agency Appshaker, London, added a live component where the public could interact with the augmented reality,… Continue Reading
Fantastic work by RPA, Santa Monica, USA for Honda. They managed to find a chap called Joe who had just reached one million miles in his 1990 Honda Accord. To celebrate Honda invited him to a “Small press conference”. Instead… Continue Reading
W+K and Carmelo Anthony launched the new Jordan Melo M8 trainers in an explosive way from Pier 54 in New York City. in front of a crowd of more than 2,500 people they used an incredible show of projection onto… Continue Reading
Next weekend (7-9th October) is the annual Rocking the Daisies music festival in Darling. Darling is normally a small quiet country town in the South African countryside, but for the Daisies weekend it will be rocking. To celebrate, the Carling… Continue Reading