Today I thought I would share a brilliant talk from behavioural economist, Dan Ariely. Understanding this topic will be a great help in understanding why people think and behave in the way they do. In this short TEDx talk he… Continue Reading
Incredible work from Ogilvy Brazil for Dove. They found that only 4% of women around the world consider themselves beautiful, and that women are their own worst beauty critics. To help show women that they are more beautiful than they… Continue Reading
Goodby Silverstein & Partners celebrates its 30th anniversary on April 15, 2013. To mark this milestone they reached out to a group of distinguished GSP alumni—creatives, strategists, media planners, producers, account leaders and others—and asked them to vote for their… Continue Reading
Last week Facebook’s commander in chief, Mark Zuckerberg, launched Facebook Home. Basically Home is going to be a app with a difference. The Facebook Home app will act as the main Screen on your phone, displaying newsfeed items with large… Continue Reading
Great work, and for a noble cause. Children with Duchenne Muscular Dystrophy suffer from progressive deterioration of their muscles. This is why The Most Powerful Arm, a bionic arm was created. With this robotic arm you can help them by… Continue Reading
We (Ogilvy Cape Town) recently launched a new campaign for WWF’s Earth Hour (from 8.30-9.30pm on Saturday 23 March) called ‘Things To Do In The Dark’. The campaign is centred around celebrating Earth Hour in a fun and exciting way;… Continue Reading
Take a look at Facebook’s upcoming new news feed design. The new design aims to take away a lot of the clutter, give more info on links/pictures, and replicate the functionality across mobile and tablet devices. If you have ever… Continue Reading
BBH New York, and the US Guardian News have created the below wonderful print / outdoor campaign using the images of illustrator Noma Bar. The illustrations show opposing viewpoints for different debates. Each picture represents one side of an issue,… Continue Reading
Last week we (Ogilvy & Mather Cape Town) were invited by Google and innovation / marketing website PSFK to discuss our Volkswagen Street quest campaign. We were joined by Hyundai‘s New York agency Bossa Digital and Innocean, who were talking… Continue Reading
I was going to write about another ad today (there is a fun new VW beetle ad here if you want one), but then I watched this clip and thought it a much better choice. If you want a bit… Continue Reading