Words by Monsieur Chris Gotz It has not been a good week on earth for South Africa. Our cricketers played with all the resolve of wet biltong. Our Baby Boks, despite having a fullback who rivals the roadrunner for… Continue Reading
Last night was the amongst other things the Cannes Lions Mobile awards night. Above is the brilliant Grand Prix Mobile winning case study from DDB for Smart. Smart, the Philippines’ largest telecom, took sim cards and turned them into a… Continue Reading
It’s Cannes week, so there are bound to be lots of wonderful bits of work from all over the world popping up. The first one that won big, winning a Grand Prix for Promo & Activation work, was Ogilvy &… Continue Reading
Learn, Unlearn, Relearn from Chris Rawlinson Above is a talk I made for the recent Integrated Marketing Conference in Cape Town, entitled Learn, Unlearn, Relearn. The talk takes you through a brief history of advertising, showing what has changed, what… Continue Reading
The 2013 Mary Meeker Internet trends report is shown below, key findings focus on the growth and shifts happening in the mobile and tablet space around the world. Mary Meeker is an American venture capitalist and analyst at successful Silicon Valley venture capitalist… Continue Reading
If you want some inspiration/tips, and a nice short advertising success story, watch Neil Blumenthal, founder of Warby Parker share how he built his brand into a multi-million dollar company in under 2 years from some creative ideas. Via: PSFK
Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Ad Agency DDB Dubai created Conversations, a unique exhibition of their paintings giving… Continue Reading
The above case study is a pretty effective, yet shocking, ad tactic for the Australian Transport Accident called Roadtrip Forever. The interactive campaign uses Facebook and features custom video clips with made up augmented dialog from your best friend showing… Continue Reading
Some great life advice from a 2005 Kenyon College graduation speech made by author David Foster Wallace has been abridged and made into the above video clip. So far the clip has been watched almost 3 million times.The video was… Continue Reading
Brilliant work for the ANAR Foundation who handle the main child abuse helpline in Spain. The work uses lenticular printing to show 2 message on a street sign billboard, one aimed at adults (generally taller), and a second hidden message… Continue Reading