Disney Pixar recently released the above spoof ad for a “Sale-A-Bration” car sale. The ad if paused at the correct moment near the end of the clip shows a URL for a site named www.chromea113.com, which in turn takes you… Continue Reading
Lovely billboard by Ogilvy & Mather, Colombia for HotWheels toy cars.
“Enjoy the Ride” is a Road Safety Council of Western Australia initiative created by 303 advertising in Perth. Its so nice to see a non shock and awe approach to road safety in this day and age and I’m pretty… Continue Reading
Interesting project by Range Rover for the launch on the new Evoque. as part of a global campaign called ‘Pulse of the City’, they have launched an app available for iPhone and Android phones that uses GPS tracking to record… Continue Reading
Stunning tongue in cheek clip for VW. For the first time in the 26 year history of the SA Car of the Year competition, there was a draw, with the BMW 530D and the VW Polo 1.6TDI both winning car… Continue Reading
VW Norway recently released this simple yet effective Augmented Reality print ad. In order to show how Volkswagen are constantly implementing technical innovations to their cars, they created a print ad (shown below) that is being placed in several leading… Continue Reading
Stunningly clever interactive work by Ogilvy London and Grand Visual for the new Ford C-Max. The billboard allows people to handle and explore miniaturised 3D ‘virtual’ models of the cars on screen and in the palm of their hand.… Continue Reading
Am always happy to show work from us at Ogilvy Cape Town and this work above was pretty ingenious in my mind. Prabashan and Sanjiv who came up with the idea send me the below explanation: “BlueMotion is Volkswagen’s more… Continue Reading
Michelle from 180LA kindly sent me this nice short case study of a campaign they created for the new Mitsubishi Outlander and Outlander Sport. The aim was to to demonstrate how good the Mitsubishi’s All-Wheel Control technology is. They set… Continue Reading
Volkswagen hit home with the now much talked about Darth Vader kid ad for the new Passat, great execution, will be interesting to see if they can push out some more distance with this ad with some online/mobile interaction. Teleflora… Continue Reading