This is the second large augmented reality retail environment activation I have seen this year after the wonderful Axe Angels campaign. This time Advertising Agency Appshaker, London, added a live component where the public could interact with the augmented reality,… Continue Reading
Wonderful new commercial for Microsoft’s Kinect showing some of the innovative uses people around the world have been finding for it. On November 4th Kinect will be celebrating its 1 year anniversary, I cant wait to see what other uses… Continue Reading
Red Urban, Canada launched the new VW Beetle using huge billboard takeovers with the added twist that each billboard featured Augmented Reality tags. When people downloaded the app and pointed their phones/iPads at the billboards they became animated objects showing… Continue Reading
Wonderful campaign by Reporters without borders. To help draw attention to some of the countries in the world who do not have a free press, they ran print ads with the faces of people like Muammar Gaddafi along with QR… Continue Reading
Lovely simple campaign by ad agency Creatives, Switzerland for the Fête de la Danse dace event. In order to create awareness and sell more tickets to the dace event, they filmed some of the performers dancing in popular locations around… Continue Reading
Last week saw in the worlds annual advertising ego justification awards, namely Cannes. This above campaign won big for the Integrated and Titanium selection and have been looking for a case study video since its launch last year so here… Continue Reading
Great work by DDB Paris and Unit 9 for Mini. They have done a mashup of Google Maps and facebook and put it all together with some nifty Flash work. Basically you install the facebook app, pick a Mini, choose… Continue Reading
Incredible work for Mobile provider Three (Tre in Sweden). Swedish agency B-Reel has possibly revolutionised the phone buyers customer experience online by mirroring the best aspects of in-store interactions and allowing customers real time face-to-face talk time with a salesperson… Continue Reading
The above is a wonderful video produced by Corning showing where they see the future of screen innovation. The clip follows a family through their day, and sees how future technology will make lives richer and more efficient.
Lynx continues to promote their Angels falling campaign, this time with a clever virtual activation at London’s Victoria station. See the clip above to find out how they wowed people. If your in the UK and want to see it… Continue Reading