Great use of projection and a Kinect sensor for the above V energy drink activation in New Zealand. The Kinect sensors enabled people to create music through movement in Auckland. If you like the music you can download it for… Continue Reading
Great insight and work from Ogilvy Action Taiwan for Philips. Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles. In order to increase penetration of Philips… Continue Reading
A new Agency that seemingly has no clients and as yet an unknown staff compliment has been getting a ton of free publicity in the advertising media. They’re called Clark&Kent and have offices in a phone booth in Madison Ave NYC.… Continue Reading
German shoe retailer Goertz and ad agency Kempertrautmann created the above campaign turning outdoor media into retail space. Using Microsoft’s Kinect system they allowed people to virtually try on shoes, then buy / share / or Like them directly from… Continue Reading
Beneful dog food and their agency Fallon, have started to install interactive installations that will be rolled across 5 locations. The New York installation uses a 64-foot long digital board at the Columbus Circle subway station. Once a person is… Continue Reading
Wonderful work from Google. During last year Google partnered with Avis, Coca Cola, Volvo, and Alka-Seltzer in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole… Continue Reading
2011 has been my first year of being officially with Ogilvy South Africa. It’s been incredible to watch the blood, sweat, and tears that go into making something that we see, and for the most part ignore, every day hundreds… Continue Reading
Another day, another large 3D building projection. This time from Nokia for the launch of their new Lumia 800 Windows Phone. The projection was done along to a live set from deadmau5 and created an amazing light show at Millbank… Continue Reading
Simple but clever idea from the chaps at Loducca, Sao Paulo, for the new Peugeot RCZ. Using Google Street View you can plan a journey, and the website then creates a custom stop animation video using the imagery from Google… Continue Reading
Wonderful 3D street artwork by Reebok CrossFit. The chaps teamed up with 3D artists Joe Hill and Max to break the Guinness World Record for the largest ever 3D street art. The painting measured 1,160.4m² and was unveiled at London’s… Continue Reading