Victoria’s Secret: Christmas collection (By Michael Bay)

Michael Bay is at it again with the Victoria’s Secret angels. This time his Christmas spot ticks all his mandatory boxes; random epic explosions, fire, cheesy dramatic guitar music,  black cars and helicopters, crazy lighting and the Angels themselves wearing… Continue Reading →

The Discovery Channel: Australian coastal shark watch

Trust me on this one, click on the image above and follow the instructions or click here and do the same. Very clever site using Google maps and a surprise for a new Discovery Channel programme.

Johnnie Walker: Walk With Giants podcasts

Great work from BBH London for Johnnie Walker. Staying with the “Keep Walking” mantra of Johnnie Walker, BBH have created a series of fantastic podcasts featuring iconic people walking and talking in locations that have meaning to the relevant icon.… Continue Reading →

Kulula: In Flight Podcasts

Nice innovative work from Atmosphere PR agency for  local airline Kulula. They have started to offer a monthly 30 minute podcast to give their customers something enjoyable to listen to on domestic flights. At present its in a trial period but… Continue Reading →

Christmas Holiday time

Last Thursday I left a sunny and wonderful Cape Town for a Holiday back home in cold and dark mother country England. As I’m away and wont be back till the 28th December my postings may be a bit rarer… Continue Reading →

Stella Artois: Le Bar Guide Augmented Reality iPhone App

The wonderful people at LimelightPR just sent me a fantastic new new augmented reality iphone application from Acrossair for Stella Artois called “Le Bar Guide”. The app works similar to Layar, using your iPhone’s GPS, camera, accelerometer and magnetometer to… Continue Reading →

United States Air Force: Csar (How to glamorise war)

Just had to share this wonderful piece of make believe for the US Air Force.  They had great make believe balls to use the tag line “It’s not science fiction”, “It’s what we do every day”, after showing Halo 3… Continue Reading →

Stella Artois: Augmented reality Christmas card

Just got sent this nice new campaign idea from Stella Artois using Augmented Reality tags to send Christmas eCards. I have a bit of a penchant for AR at the moment and can see some great uses for it in… Continue Reading →

Sony Ericsson: Hopper Invasion Campaign

Sony Ericsson’s global Hopper Invasion campaign is well underway and thought it about time to give you an update on it (I first wrote about it here). The campaign promotes their new Entertainment Unlimited range of phones, namely the Satio,… Continue Reading →

IKEA: Facebook showroom photo tagging

Advertising agency Forsman and Bodenfors created a brilliant campaign for IKEA using Facebook picture tagging to help promote a new store in the Swedish town of Malmo. The store didn’t have a huge budget so the agency created a Facebook… Continue Reading →