Del Campo Saatchi & Saatchi brings us Photoblocker for Norte Beer in Buenos Aires. In order to protect your night out from ending up on facebook and getting you into trouble, they created the first intelligent beer cooler, which not only keeps your beer at the ideal temperature, but can also detect camera and cell phone flashes, reflecting back a powerful flash that instantly destroys the photo.
The cooler has 4 sensors and 4 flashes in order to give 360-degree protection, keeping anyone nearby safe from the threat of cameras and social network tagging.
The beer coolers were distributed throughout the main bars in Northern Argentina.
They need to bring this technology to individual bottles!