Innovative work by BMW and their Munich based agency; Serviceplan. Basically they temporarily burned an image of the BMW logo onto the eyes of unsuspecting cinema goers using flash during a pre-movie ad. Not sure if this could be misunderstood as a bit evil in some parts of the world though, but seems the Germans were happy.
Sorry for the inconsistent posts at the moment but am on holiday back in England so am not getting to my PC that often. Will be back everyday again from the 4th Jan. Happy Christmas.