Although I’m not the biggest fan of Budweiser beer, I do really like what they are doing with their cash for the World Cup. Budweiser is the official beer of the games, and together with DDB they have created an online reality show called “Bud House”. For the duration of the Football tournament they will film the highs and lows of 32 football fans each bought in to the Bud House (in Cape Town) and representing one of the different countries that qualified for the tournament.. As the world cup proceeds and teams get kicked out, so will the relevant people representing the teams in the Bud House. The winner of the competition will be a player from the matching World Cup winning country, and he / she will get to present the Budweiser man of the match prize at the final in soccer city, Johannesburg.
Each day the dedicated YouTube channel will be updated with new clips of the goings on in the Bud House, and each football fan will be updating their dedicated Fan Pages. So far, Budweiser have had close to 1 million visitors on the site and after watching a bit of it I would imagine this is going to work nicely.