Red House Furniture Rap (Black people and White people)

Just watched one of the most bizarre ad spots I have seen in a long while. The above ad is for an American furniture store called The Red House and was done by Rhett and Link (the same peeps behind the amusing Taco bell fast food folk song).

There has been some racial (not necessarily racist) comments made about this clip. Rhett and Link said the following:

“We knew this video was going to be controversial. Anytime race is discussed in any capacity, controversy ensues. The racial reconciliation concept was a joint effort between the Red House staff and us. They pointed out the fact that their employees and customer base were like the "Rainbow Coalition", and we thought something with a comical racial reconciliation theme would be fun, as well as a conversation starter.”

On a final note if you think the above ad is strange, check out this Montgomery Flea Market Furniture Rap video !!!!!!

Chris

Adman at Ogilvy

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