Great geeky ad for Intel featuring Ajay Bhatt who co-invented the USB !
Intel said: “Rather than focusing on a new product, the 2009 Sponsors of Tomorrow ad campaign celebrates what makes Intel different culture, personality, heroes — and ways Intel has helped change the world for over 40 years.”
Intel last year shifted their ad agency from Mccann after this embarrassing ad that gave the company some bad vibes. They now use Venables Bell and Partners in San Francisco so am guessing this little number came from them.
That’s not quite true mate about the ad being the reason for Intel moving the business out of McCanns. That is two years old and we only stopped working with them a month or two ago.
Dear Chap, I know it was time ago but I heard they took some work away after that but still kept McCann as the main creative provider as you say until a few months ago. (Am sure Intel saw the ad and approved it anyway before it went to print 🙂 )
Found there’s even a site where you can replace ajay’s face with urs. http://www.intel.com/in/rockstar