Amazon Kindle 2.0

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Today will see the official press release of the new Amazon Kindle 2. The above pictures are the leaked promo pics from Amazon. Expect iPhone like styling, its metal on the back and comes complete with stereo speakers and there are rumours that it will be available in more colours too!

Downside is that you will have to pay for a small library to buy one as its going to retail for $359 and Engadget say it will be available from Feb 24th at your local Amazon.com store.

Upside is book reading never looked so sexy !

[Update] After the press release I can now add the following specs (the above is correct)

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New Functions
• "Whispersync" to sync Kindle, Kindle 2 and other devices wirelessly
• Text to speech (yes, it will read to you)

Form
• 8" x 5.3" x 0.36".
• "25 percent thinner than the iPhone"
• 10.2 ounces
• New 5-way controller
• 3.5mm audio jack
• USB 2.0

Display
• 6" diagonal E-Ink®
• 600 x 800 pixel resolution at 167 ppi
• New E-Ink features 16 shades of grey

Battery Life
• Battery life has been increased by 25 percent
• Read for 4 days straight with EVDO on, 2 weeks EVDO off

Storage
• 2GB, or 7 times more storage than the first Kindle, or 1,500 books

Performance
• 20 percent faster page turning

Formats supported
• Kindle (AZW), TXT, Audible (formats 4, Audible Enhanced (AAX)), MP3, unprotected MOBI, PRC natively
• PDF, HTML, DOC, JPEG, GIF, PNG, BMP through conversion

Chris

Adman at Ogilvy

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