Chris Rawlinson

         Sony Ericsson very kindly lent me their new Entertainment Unlimited branded phone called the Aino over the festive season and so I thought I would finally share with you my thoughts on it. To make things simple I have broken it down into my likes and dislikes. Likes: Firstly the Aino has a fab [...]

Sony Ericsson’s global Hopper Invasion campaign is well underway and thought it about time to give you an update on it (I first wrote about it here). The campaign promotes their new Entertainment Unlimited range of phones, namely the Satio, Aino and Yari. It all started a few months ago with a teaser site allowing [...]

According to Dave Hilton, UK marketing director at Sony Ericsson there is “clearly a desire to freshen up our advertising”. One of the ideas is to add several more colour options to its logo, which traditionally has been a silver and green sphere since 2001. New colours will include pink, blue, orange and purple. The [...]

  Sony Ericsson just confirmed their new line up of phones for later this year. The two main phones of interest that got me very exited are the Satio (pictured above) and the Aino (click here for the write up). The Satio was up till now known as the Idou (no idea why they changed [...]

  This is the second addition to Sony Ericsson’s new Entertainment Unlimited brand and I think it just might have have gone to the top spot on my gadget wish list. Its called the Aino (not sure they thought that name through very well) and is a 3” touch screen phone with a slide down [...]