Fiat in Germany created an interactive video billboard that helped people park in order to highlight their park assist technology.
The billboard was hooked up to sensors that controlled the video parking instructions being displayed.
You can tell Cannes Lions is around the corner, the sensors were stuck onto the cars (not really practical / legal in real life), plus the cost to scale this would be ridiculous….however it’s always nice to see brands testing new creative innovations out, maybe it will lead to something in the future.
Work by Leo Burnett, Germany.