Virtual dogs follow potential new owners around mall

Battersea dog billboards
Shoppers who took a leaflet from Battersea Dogs Home volunteers had a surprise at Westfield shopping mall.
Every leaflet had an RFID tag embedded, so virtual homeless dogs followed the shoppers around the mall appearing in all the digital billboards everywhere they walked.
The work is by Ogilvy London, impressive to take over every digital billboard and make them interactive.


Adman at Ogilvy

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