Volvo creates a spray paint for cyclists that shines in the dark

Volvo LifePaint
Volvo Cars
has created LifePaint, a reflective spray-on paint for cyclists that is invisible during the day, but that shines bright under the glare of car headlights. Have a look at the video below to see it in action.
You can tell awards season is approaching, but nonetheless, great work from Grey, London.
Find out more at


Adman at Ogilvy

What's your say? Leave a comment