Uber breathalyser lets you take free rides when drunk

Uber Safe
Uber Canada set up a breathalyser post for partygoers to encourage them to get home safe.
All people needed to do was to blow through a disposable straw for six seconds, the unit then analysed the alcohol content in your breath. If you were over the legal limit, it offered you a free ride home.
Would be great if this was a more regular thing…but free rides don’t make you much cash.

Watch the case study below to see how it all worked. Nice work from Rethink.


Adman at Ogilvy

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