Is it an ad? is it a film?…Intel’s new project

What Lives Inside
Intel and Dell
have released the trailer for their upcoming new film titled “What Lives Inside“.
The film tells the story of a son’s journey of creative self-discovery after the death of his father and his discovery of a mysterious world of his dad’s creation.

Fans submitted over 6,000 sketches of characters, of wich 144 have been animated to feature in the film which will debut March 25th on Hulu and whatlivesinside.com
The film, Intel’s third, features the star studded team of Academy Award Winner Robert Stromberg, Academy Award Winner J.K. Simmons, Colin Hanks, and Catherine O’Hara.
It’s impressive work, essentially a 1 hour ad that people want to go see. Well done again to Pereira & O’Dell, USA.

Chris

Adman at Ogilvy

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