Newcastle Brown Ale invites small brands to share a Super Bowl ad

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Newcastle Brown Ale wants to split the tab on a Super Bowl ad with other brands.
The campaign features actress Aubrey Plaza, and asks small brands across the USA to chip in an buy a Super Bowl ad with them.
To apply just head to, and you could be splitting the tab for a $4m thirty second ad….bargain.
The campaign is a follow up to last years hugely successful “If we made it” Super Bowl campaign that never aired, but got a huge amount of press. Yet again the campaign is being made by Droga5.


Adman at Ogilvy

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