Sainsbury’s make love not war in their epic Christmas ad

Sainsbury World War 1
Sainsbury’s in partnership with the Royal British Legion have created a brilliant Christmas ad telling the story of the famous 1914 WW1 Christmas truce.
They make the details as authentic as possible, they based it on original reports and letters from the time, and worked with historians throughout the process.
The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit the UK’s armed forces and their families, past and present.
Well bloody done to AMV BBDO.
To watch a short film of the story behind the Christmas ad go to


Adman at Ogilvy

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