New GoPro ad films the adventure of life

GoPro Hero 4
gave a bunch of people around the world their new Hero4 cameras and made this pretty wonderful ad from the footage.
So far it’s gained over 8 million views on YouTube alone with no paid media drive….not bad. The music is “Run Boy Run” performed by Woodkid.
The ad was edited in house by GoPro Original Productions. Hat Tip Dean Paradise


Adman at Ogilvy

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