A Day in the life of Starbucks–1 Day, 59 Stores, 28 Countries

meet me at starbucks
Starbucks ads are normally pretty boring, but today they have launched an interesting mini documentary covering a day in the life of Starbucks. It’s shot at 59 different stores in 28 countries, using 39 local filmmakers, with ad agency 72andSunny coordinating it all over a 24 hour period.
The ads are both below but the full interactive documentary can be found for now at https://www.youtube.com/user/Starbucks in case you want to delve deeper.
The short film shows how good things happen when we get to together, and luckily for Starbucks, their coffee shops are one such place that happens regularly.
Kudos to Starbucks for shooting an ad without showing a single cup of coffee, and instead just featuring their customers.
1 min overview clip

Full mini Documentary



Adman at Ogilvy

What's your say? Leave a comment