UTEC creates an air-purifying billboard

Peruvian engineering university UTEC have created a billboard that cleans the air with the equivalent air purifying power of 1200 trees.
The project is a follow up to last years Cannes Lion Gold winning billboard that turned air humidity into drinking water.
The work was created with their ad agency Mayo Draft FCB, who will no doubt be getting another Cannes Lion this year.

Chris

Adman at Ogilvy

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