Pantene: Labels Against Women

It’s not everyday you see you a shampoo ad addressing gender equality in a smart way, but below is a brilliant example. Wonderful work by Pantene Philippines and ad agency BBDO Guerrero. The ad points out how identical behaviour often earns men and women different labels in the real world. The music is a Tears for Fears cover of the song “Mad World”. Enjoy

Chris

Adman at Ogilvy

What's your say? Leave a comment