IBM: People For Smarter Cities

IBM creates solutions that help cities all over the world get smarter, in order to make life in those cities better.
So Ogilvy Paris and IBM worked together to create the above urban campaign to spark positive change with the “People for Smarter Cities” project. The project aims to get suggestions and ideas from people in cities that will help their city work better. To spread the word, they created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

Chris Rawlinson

Adman at Ogilvy

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