Huggies: Dad’s pregnant too

Interesting short case study for Huggies from Ogilvy & Mather, Argentina. They created a pregnancy belt that replicates in real time the movements and kicks of a baby from a mum’s tummy to dad’s belly. Although this doesn’t really do the belt justice, I would imagine the emotional sensation pretty incredible for the soon to be dads.


Adman at Ogilvy


  1. Beautyfull Pub success félicitation
    Who produce this belt it could be a successfull product as well i would be interest to have more information on the product the pregnant belt and his cost
    Thank you Louise

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