Roadtrip Forever: Case Study

The above case study is a pretty effective, yet shocking, ad tactic for the Australian Transport Accident called Roadtrip Forever.

The interactive campaign uses Facebook and features custom video clips with made up augmented dialog from your best friend showing what could happen if you drink / text and drive. If you don’t mind being shocked give it a go at Roadtrip Forever.

Agency: Southern Cross Austereo, Melbourne.

Chris

Adman at Ogilvy

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