Coca-Cola: Small World Machines

Great to see an example of technology used for good by helping to bring people (and 2 countries) closer together. Coke created vending machines that got people in Pakistan and India to connect live and share an experience and a Coke. The campaign was made by Leo Burnett Chicago & Sydney. I must say it’s a brilliant piece of work, but does bear somewhat of a similarity with the below Google Project Re: Brief Share a Coke campaign from last year though.


Adman at Ogilvy

One Comment

What's your say? Leave a comment