Hi-Chew: Toothbrush Hero

Now I’m not a parent yet, however I would imagine getting kids to brush their teeth could be a little hard sometime. The Hi-Chew toothbrush company in Japan has come up with a brilliant solution to make it fun for kids to brush their teeth. They created a toothbrush that uses an accelerometer to interact live with a brushing game in a style similar to the game Guitar Hero.

Watch the case study above to see how it works. Now if only they could get a way to integrate this into a portable screen that sticks to a mirror….gamification of brushing your teeth, brilliant.

Advertising Agency: Hakuhodo, Tokyo, Japan


Adman at Ogilvy

What's your say? Leave a comment