Corona: Django Responsible Drinking

Simple, yet wonderful cinema activation for Corona beer.

It’s no surprise that blurry vision is a side effect of alcohol, knowing this JWT Spain, edited the first minute and a half of new film Django Unchained, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.


Adman at Ogilvy

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