VW: Get Happy (2013 Super Bowl Spot)
Volkswagen are channeling some Coca Cola style energy for their pre game Super Bowl ad. Volkswagen teamed up with reggae artist Jimmy Cliff and lots of YouTube stars to create some happiness from all the freak-outs, meltdowns, and temper tantrums shown online. They are using the hashtag #GetHappy for the campaign giving away the track played in the ad at by Jimmy Cliff at http://www.vw.com.
Agency: Deutsch LA