Skittles: Create The Rainbow
This Christmas instead of making a traditional commercial, Skittles have developed a video-based website giving fans the power to create their own Skittles Christmas commercial. People can go to createtherainbow.com and start building their own commercial by choosing characters, a background setting and a Skittles miracle. They can then create the story by choosing from 25 lines of dialogue and 10 different actions. Finally, they can personalize their masterpiece with their name in the classic Skittles end sequence. Great work from BBDO, Canada.