Brother: Printer Orchestra

To launch Brother’s new range of state-of-the-art printers they produced the above Printer Orchestra clip. In it they get 97 old printers to play Bob Dylan’s "The Times They Are A-Changin” song.

The ad was created by Chris Cairns and collective Isthisgood, and the song recreation was achieved through a rigorous process of soldering, reprogramming, hacking, and re-wiring. They even custom designed their own circuit board, so as to control all of the printers from one main computer. Clever stuff! to see the making on go to http://youtu.be/d837riy56Ug

Chris

Adman at Ogilvy

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