New York Bakery co: Bagel Grabber

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Fun idea from London’s New York Bakery company. To help promote their bagel selection they installed a bagel grabber machine in Hoxton Square. All people had to do was play the game in order to secure a free plain, cinnamon and raisin, or sesame bagel. For more info check out their Facebook page at http://www.facebook.com/newyorkbakery

Chris

Adman at Ogilvy

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