Nissan LEAF: The World’s Cheapest Taxi Rank

Fuel prices are getting ridiculous, so to help publicise the fuel saving electric Nissan LEAF advertising agency AKQA came up with the above brilliant activation.

Because the LEAF is an all electric car you can fill it up for under £2. It’s six times cheaper than petrol, so AKQA created the worlds cheapest taxi Rank. All people needed to do was tweet their destination with the hashtag #6Xcheaper, and then pay their hugely reduces fare (normally under 10 pence !)


Adman at Ogilvy

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