Nokia Lumia 800: 3D Projection

Another day, another large 3D building projection. This time from Nokia for the launch of their new Lumia 800 Windows Phone. The projection was done along to a live set from deadmau5 and created an amazing light show at Millbank Tower, London. Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure.

Via Next at Microsoft

Chris

Adman at Ogilvy

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