Volkswagen: BlueMotion Roulette

Stunning work from VW Norway and TRY,Oslo. Using google street view and live streaming video they turned one of Norways main motorways into a giant roulette board. Users online could pick where on the road they thought the new Bluemotion Golf would run out of fuel, if they picked the correct square, they won the car!

Chris

Adman at Ogilvy

2 Comments

  1. Awesome work! I wonder who won the car? Broadcast to over 50k people, maybe there were a few winners taking a long shot or no one thought over 1500km’s from a single tank was possible 😉

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