Fête de la Danse: QR Code Activation

Lovely simple campaign by ad agency Creatives, Switzerland for the Fête de la Danse dace event. In order to create awareness and sell more tickets to the dace event, they filmed some of the performers dancing in popular locations around the city of Vevey in Switzerland. They then placed stickers on the streets directing people to use QR codes on the stickers, which then show the relevant film clip and direct people to the Fête de la Danse website.

Chris

Adman at Ogilvy

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