Carling Black Label Cup: Be The Coach

May 25, 2011 27 Comments


Yesterday South Africa’s most popular beer brand Carling Black Label launched an innovative campaign called “Be The Coach” where the fans will get to choose the team players for a match between two of South Africa’s largest football teams, The Orlando Pirates, and The Kaizer Chiefs. To pick the squad all users have to do is buy a Black Label and follow the instructions using USSD on their phones to vote for the team members and positions.

The selected teams will play a match on the 30th of July at the FNB Stadium in Johannesburg. Voting opens on the 1st of June.

Wonderful work from the Carling Team at Ogilvy Cape Town.

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Drinks ads, Events, Interactive Advertising, Marketing, Ogilvy
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27 Responses to “Carling Black Label Cup: Be The Coach”

  1. sibani zondi Reply June 1, 2011 at 3:27 pm

    oh yoh yoh yoh yoh god,hw on earth can someone think of such a marvellous,extremely,briliant and great idea,its so ayoooba

  2. bongani madela Reply June 1, 2011 at 5:31 pm

    Thanks to black label for bringing a such able sports like this here at south Africa,its show that we also grew as individual fan.we are thank you so much!!!!!

  3. Felicity Phohlele Reply June 1, 2011 at 7:55 pm

    Ayoba carling ayoba! This is extremely exciting to have such a soccer game in Soweto FNB Stadium. Never thought of such a game -be a coach and choose own players

  4. Bongani Msomi Reply June 6, 2011 at 7:21 am

    Siphusha i passion nge Black label,this is extremely a brilliant idea

  5. Simphiwe Reply June 9, 2011 at 2:14 pm

    Carling blacklabel da best champion taste ever more refreshment.more reward for the end of the day

  6. Kheuzen Reply June 9, 2011 at 4:36 pm

    The Cup is for Fun I guess and for those talking loud as if they can be better than coaches…PROVE IT here is your spot

  7. Victor Nefefe Reply June 12, 2011 at 7:43 am

    Guys at the tym of the game we need 2 show our the love ,so that they wil entertn us with soccer

  8. Anon Reply June 13, 2011 at 8:23 am

    Where and when will the tickets be available and what is the price range?

  9. VANESSA Reply June 21, 2011 at 3:10 pm

    Hi

    Just wnat to find out the price rnge of tickets and as to whe will it be avaible, i have conatcted computicket and they have no record of the black label cup

  10. skuman Reply June 22, 2011 at 2:41 pm

    i just wanna knw who’s goonna be on the bench with the selected players..who will be making subs & how

  11. Sphiwe Reply July 2, 2011 at 10:11 am

    I’d like to know when th tickets is gonna be available, and is starting at how much?

  12. Richard Reply July 4, 2011 at 1:24 pm

    hi, i just wanna know that when will tickets for carling black label cup going to be on sale?

  13. karabo Reply July 8, 2011 at 2:21 am

    when will the tickets be available?

  14. KATLEGO SITO Reply July 11, 2011 at 8:20 am

    IM STILL CONFUSED.YES I KNW WE ARE THE COACHES,THE THING IS THAT AFTER SELECTING OUR SQUADS, I JST WANT TO KNOW WHO’S IS GOING TO MAKE SUBTITUTES FOR THE TEAMS.ARE WE STILL GOING TO SMS FOR SUBS? PLZ HELP

  15. KHANYAPA Reply July 11, 2011 at 10:22 am

    i jst wanna know if the price of carling black label will decrease during the cup?

  16. Dbongs Reply July 14, 2011 at 2:04 pm

    Are we going to get some Carling Black Label T-shirts and caps at the stadium gate as part of promotion? Can wait to be there, bought tickets already!

  17. Stanza Reply July 18, 2011 at 10:00 pm

    There seems to be only R850 VIP tickets available on http://www.computicket.com,are the cheaper tickets sold-out already?

  18. zama dubase Reply July 24, 2011 at 8:05 am

    i also wanna thank carling black label for such great vision for us as fans.., its an great honor to be part of the game as we always complains about coaches! now its our chance to be the coach its sooo ayobilishiyas…………… bucks life!!!

  19. zoli sakata Reply July 26, 2011 at 12:05 am

    i wanna thank carling black label for making us(fans) to play a big role in the game. we will not 4gt this thank you

  20. zoli sakata Reply July 26, 2011 at 12:06 am

    AMAKHOSI 4 LYF MAKE US PROUD PLZ MAKHOSI

  21. kingsley Reply July 26, 2011 at 3:49 pm

    I’m not happy wit it, i prefer if you Carling selected 5 people who would have couched and have all the powers and make selection suptitude players themselves . the couches not be involved at all. so its no deferent

  22. Lesly-ann Reply July 27, 2011 at 1:30 pm

    Hi there wht is the prices for the carling black lable cup 30/07/2011

  23. bennedict modiakgotla Reply July 27, 2011 at 5:44 pm

    why on earth it should be the beer that comes with the competition, I mean I don’t drink alcohol but I love soccer. Can’t it be something else because it seams soccer is suppoting the fact that people must buy beer

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