Mitsubishi: World Records

Michelle from 180LA kindly sent me this nice short case study of a campaign they created for the new Mitsubishi Outlander and Outlander Sport. The aim was to to demonstrate how good the Mitsubishi’s All-Wheel Control technology is. They set out for some unforgiving terrain in Alberta, Canada, with an Outlander and Outlander sport and came home with a five official Guinness World Records in under 24 hours. See the video above.

To find out more about the campaign visit…


Adman at Ogilvy

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