Mitsubishi: Outlander Sport Live drive

Great work from 180 L.A. for Mitsubishi, they have created the world’s first online test drive of an actual vehicle. 180 L.A cleverly rigged a new Mitsubishi Outlander Sport car with robotic remote controls so anyone with a valid drivers licence can test drive it from the the comfort of their own computer. The microsite will become active on the 15th October, and then the actual test drives will be available from November 1 – 10.

The online test drives will all be recorded and you will be able to see where you are going via a series of onboard video cameras. Go to later in the month to sign up and get a code for your first virtual test drive.


Adman at Ogilvy

What's your say? Leave a comment