Sony Ericsson: X10 Product Testing Institute

To help market the new X10 Sony Ericsson android phone in the USA, Dare, New York, filmed 5 YouTube clips looking at fun mock focus group testing. The X10 was tested by Models, Guidos, Surfers, Glam Rockers, and Toddlers (as above). Each focus group clip showed unique features that the X10 possesses compared to its competitors such as the iPone, HTC EVo, and Blackbery’s.

Personally my X10 is still going swimmingly well, although I was very impressed with the X10 mini the other day, its the same size as a credit card, fast, and surprisingly easy to type with despite its size!

Chris

Adman at Ogilvy

One Comment

  1. Hehe very cool promotional vids – I wonder what the competition response might produce…

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