Audi Quattro: Magnet Cars

September 22, 2010 3 Comments

Great PR stunt by Lowe Roche, Canada, for Audi. To show how well the legendary Audi quattro all-wheel drive system sticks to the road they attached Super-powerful rare-earth magnets to miniature models of Audi vehicles, which were then stuck on metal surfaces in the midst of the crowds attending the Toronto International Film Festival. After people struggled to pry the cars free, they see a message on the bottom of the car: "Nothing sticks like quattro."

Related posts:

  1. Audi R8: Garage
  2. Audi R8 in Maranello (Audi R8 V10)
  3. Audi: Electricity Untamed
  4. Promise last Audi ad for a while :)
  5. LG: Cars (miniature cars in New York)
Car Ads, Lowe Roche, Marketing
, ,

3 Responses to “Audi Quattro: Magnet Cars”

  1. Adam Mitchell Reply September 22, 2010 at 8:53 am

    Excellent and clever creative work! Funny, the human element that as soon as one person takes a car and gets away with it, the rest follow like sheep. Awesome post Chris (as usual), will be sharing this.

Trackbacks/Pingbacks

  1. Audi Quattro Werbekampagne at webCONSUL - September 22, 2010

    [...] sind hier: Startseite » Audi Quattro Werbekampagne Soeben bei Chris [...]
  2. Tweets that mention Audi Quattro: Magnet Cars | Chris Rawlinson -- Topsy.com - September 24, 2010

    [...] This post was mentioned on Twitter by Chris Rawlinson, Debbie Grafman, Andries Nothling, Meetal Purbhoo, Liane Wadman and others. Liane Wadman said: Very cool > RT @ChrisRawlinson: Clever PR stunt by Audi using toy cars and magnets: http://bit.ly/buTtJn [...]

Leave a Reply