Hyundai: Cape Town Giant Vuvuzela
Hyundai and Jupiter Drawing Room, Cape Town have come up with a fun way to get the upcoming 2010 FIFA World Cup matches underway. They have erected a huge 114-foot-long Vuvuzela on one of the unfinished flyover roads above Cape Town and attached several air horns to the mouth piece, when blown it makes one hell of a noise (see the test video below to see for yourself).
The giant Vuvuzela will be blown at the start of every World Cup game as a call to action for the City. It looks like the Hyundai Vuvuzela may also get into the Guinness Book of Records for largest Vuvuzela in the world !
Great campaign and thanks to Livio Tronchin, Creative Director at Jupiter for the heads up.
On a side note best of luck to Livio and Mark Stead (former King James Creative Director) for their new upcoming agency “&Co”.