Hyundai: Cape Town Giant Vuvuzela

June 8, 2010 21 Comments

Hyundai vuvuzelaHyundai and Jupiter Drawing Room, Cape Town have come up with a fun way to get the upcoming 2010 FIFA World Cup matches underway. They have erected a huge 114-foot-long Vuvuzela on one of the unfinished flyover roads above Cape Town and attached several air horns to the mouth piece, when blown it makes one hell of a noise (see the test video below to see for yourself).

The giant Vuvuzela will be blown at the start of every World Cup game as a call to action for the City. It looks like the Hyundai Vuvuzela may also get into the Guinness Book of Records for largest Vuvuzela in the world !

Great campaign and thanks to Livio Tronchin, Creative Director at Jupiter for the heads up.

On a side note best of luck to Livio and Mark Stead (former King James Creative Director) for their new upcoming agency “&Co”.

Entertaining, Events, Jupiter Drawing Room, Marketing
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21 Responses to “Hyundai: Cape Town Giant Vuvuzela”

  1. Oliver Reply June 9, 2010 at 9:09 pm

    Check out what people were doing with their vuvuzelas in town in cape town

  2. ali Reply June 11, 2010 at 4:04 pm

    şu fotoğraf doğrudan tüm hyundai ürünlerini boykot etme nedeni.

  3. sam Reply June 11, 2010 at 10:48 pm

    The vuvuzela is so annoying that it makes watching games very tiring. It is the first time that I am watching the games on Mute setting.

  4. Capello Fabio Reply June 12, 2010 at 12:31 am

    Now it has started and it’s a bug, there are a couple of petitions online to ban the vuvuzela from the World Cup. Here’s one:
    http://www.petitiononline.com/2010WC/petition.html

  5. Irritated Football Enthusiast Reply June 12, 2010 at 8:29 pm

    All the wankers who blow this during the game should be put in front of this one and blown away.

  6. jilly mcgilligan Reply June 12, 2010 at 10:37 pm

    Where’s a terrorist when you need one? Blow that thing up!

  7. Adam Reply June 14, 2010 at 4:01 am

    I will NEVER buy a Hyundai now for the rest of my life simply because of their support for the aweful vuvuzela. They must have retards working in their marketing department.

  8. Pieter Reply June 15, 2010 at 3:24 pm

    I agree with Jilly Mcgilligan. Maybe we can change this into a vuvuzela mincer. Anyway if Hyundai caters for a Vuvuzela market it is not for me. I would the identify with a different make.

  9. Richard Reply June 16, 2010 at 2:50 pm

    Those of you that dislike the vuvuzela esp the Big Bad Boy in Cape Town and say you will never by a Hyundai as they sponsered it, should continue driving your Saab or Volvo or sitting at home too scared to leave the house. Quite frankly leave our beautiful country. Has every fan that I have met one, yes they do! Do all the children that I am in contact with (many as I am a coach) have one or desire one, Yes they do ! Get a life, get your head out of your arse and live a little !!!

  10. KW Reply June 23, 2010 at 7:16 pm

    now they need to bring 10,000 of these to the stadium…

  11. Tien Reply July 6, 2010 at 9:56 am

    why a vuvuzela? why not a giant football instead?

Trackbacks/Pingbacks

  1. Tweets that mention Hyundai: Cape Town Giant Vuvuzela | Chris Rawlinson -- Topsy.com - June 8, 2010

    [...] This post was mentioned on Twitter by arthurvanzyl and Blue-Orb , Adam Mitchell ►. Adam Mitchell ► said: The Giant Cape Town Hyundai Vuvuzela Sound Test. Video on @ChrisRawlinson's blog http://bit.ly/aJ94od [...]
  2. links for 2010-06-14 - June 14, 2010

    [...] Hyundai: Cape Town Giant Vuvuzela | Chris Rawlinson Verdens største vuvuzela http://bit.ly/9GOL1l #vmdk (tags: vmdk via:packrati.us) This entry was posted in Delicious. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL. « links for 2010-06-12 [...]
  3. Tweets that mention Hyundai: Cape Town Giant Vuvuzela | Chris Rawlinson -- Topsy.com - June 17, 2010

    [...] This post was mentioned on Twitter by Pierre Morin, Url Log. Url Log said: http://www.chrisrawlinson.com/2010/06/hyundai-cape-town-giant-vuvuzela [...]
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    [...] is worn as an essential South African football accessory along with the traditional blowing of the Vuvuzela. The myth is that they were fist invented when a chap called Baloyi saw friends being hurt by [...]
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    [...] Vuvuzela isn’t in my neighborhood, but I think it’s clever marketing by Hyundai. From Chris Rawlinson’s blog: “Hyundai and Jupiter Drawing Room, Cape Town, have come up with a fun way to get the [...]
  8. Big Vuvuzela @ Jordão – BLOG – 'HNNBL' - June 25, 2010

    [...] Ela mede 35 metros e foi erguida pela Hyundai na Cidade do Cabo, a segunda maior cidade da África do Sul. Sempre que um jogo da Copa tem início, ela é tocada. Imagine a alegria do povo do prédio ali da frente. [Buzzfeed, Chris Rawlinson] [...]
  9. E ai, bonitão? » Blog Archive » Vuvuzela de ITU na Africa! - June 25, 2010

    [...] Acesse aqui para assistir o video – em caso de “Saudades” das VUVUZELAS. [...]
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