Nike: Write The Future

Nike have teamed up with Wieden + Kennedy Amsterdam, to create an epic World Cup ad featuring Some of the world’s best players. The commercial shows how different star players could write their future during the South African 2010 World Cup..

The commercial features a ton of football legends including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva !! The cast is completed with guest performances by tennis legend Roger Federer, basketball superstar Kobe Bryant. and my personal favourite Homer Simpson.

I would love to know how much cash they spent on that !

The ad will be shown on TV for the first time on May 22nd during the European Club Final.


Adman at Ogilvy

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