James Ready Beer and Leo Burnett Toronto teamed up for this stunning billboard campaign. So simple yet so effective, they essentially combined coupons with billboards to create billboard coupons. All people had to do was take a picture of the billboard and then show the picture at the relevant store.
The discount amounts helped consumers save money, meaning more money for James Ready Beer.
would work well for direct product discounts or special offers e.g. take a pic of the billboard and get a free T-Shirt when buying a case of X brand beer/wine etc etc
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